Community Initiatives

Hovevei Zion Hanikia

Hovevei Zion Hanikia (HZN) has initiated several different activities, including area cleanups, trashbag handouts to raise awareness of fines, green parades, rallies, meetings, writing media articles, joining and working with Shomera, Ne’eman Nikayon, joining Sustainable Jerusalem, instigating informational email campaigns, creating, designing and distributing our mascot program of E Zevel*, and developing an educational program for the after-school enrichment program in Kiryat Hayovel.  Our goal is to work with the municipality and the public in a cooperative venture through the marketing of anti-littering messages, contests and scholarships to increase awareness, discourage littering and increase morally responsible behavior toward the environment.

Impact:
To date, HZN has raised awareness of the issue of litter as can be seen by the number of referrals from community centers, requests for interviews from Hebrew University radio, Arutz Sheva, Haaretz, The Jerusalem Post, and the recent offer of a spot in an award-winning documentary filmmaker’s newest undertaking to be released on Yom Atzmaut.   HZN’s tireless messaging regarding littering has made headlines, recently in The Jerusalem Post, on community TV and on IBA news.  We are convinced that the means to stop litter before it starts is to make littering socially unacceptable. 

Vision:
The anti-littering message must be delivered in a powerful and all-encompassing manner.  That is the central reason for the development of HZN’s Clean Jerusalem Initiative.  HZN wants to move forward with stickers, decals, posters and hard hitting campaigns to encourage the public into correct behavior.  With fine amounts posted on decals on all trash bins, continuous media attention, directed public action, education and legislation, HZN’s vision is to make litter a thing of the past!